The Shopisthan Story: Rising from the Ruins of a Broken Market
Our Story: The Journey of Reinvention
Shopisthan India Private Limited started on January 7, 2021, do you know we started as a hybrid web portal (www.shopisthan.com) and a mobile app (shopisthan business) : designed to help small businesses set up digital storefronts, similar to shopify. The name ‘Shopisthan’ was inspired by Shopify, combined with the founders’ roots in Rajasthan. Our goal was to simplify online selling for emerging brands.
But we soon realized a deeper challenge: it wasn’t just about setting up an online store, it was about being discovered. Consumers were overwhelmed with choices, struggling to find authentic brands and trustworthy reviews.
Despite our passion, scaling a tech platform without funding proved unsustainable. In 2023, we made the difficult decision to pause operations. That pause gave us clarity. Over the next two years, we focused on what truly mattered helping consumers find, trust, and explore brands through expert curation and real stories.
On January 7, 2025, we’re back with a new purpose. Shopisthan is now India’s most authentic brand discovery platform.
This isn’t just a relaunch, it’s a transformation.
What We Do Now
- For Consumers – We bring you genuine reviews, expert guides, and curated brand stories so you can make informed choices.
- For Brands – We help D2C brands showcase their products, tell their stories, and reach an audience that values authenticity—not just ads.
- For the Culture – We don’t follow trends; we spot them before they take off. From fashion to wellness, we bring the best to the forefront.
Why Shopisthan is Different
- Human-Curated, Not AI-Driven – Every feature is handpicked by industry experts, not algorithms.
- More Than Listings—We Tell Stories – We highlight why a brand exists, what makes it unique, and why it matters.
- Multi-Channel Discovery – Find brands through in-depth articles, video features, live events, and real-time discussions.
FAQs
What is Shopisthan?
Shopisthan is India’s leading multi-channel brand discovery platform, helping consumers find, trust, and explore authentic D2C brands.
How is Shopisthan different from a marketplace?
We don’t sell products, we help you discover the best brands through expert curation and storytelling.
Can I buy products on Shopisthan?
No, but we connect you directly to the brands’ websites to shop.
How do you select brands to feature?
Our team of industry experts carefully researches and handpicks brands based on quality, uniqueness, and authenticity.
How can I get my brand featured?
If you’re a D2C brand with a great story and high-quality products, you can apply to be featured. Just visit Partner with us and fill the details our team will connect you with 24 hours.
Can I partner with Shopisthan for my d2c brands events, product launches, or exclusive discounts?
Yes. Partner With Us to showcase your brand, events, and offers.
Can I contribute as a writer or reviewer?
We love collaborating with industry experts and passionate consumers. If you’re interested, check out our featured creators page.
Be a part of this community, it’s not just a platform.
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