India has always prioritized sustainable fashion over fast-growing fashion brands due to their social and environmental responsibility. India is a fashion hub in the global market and is leading the fashion industry around the globe by showcasing the Indian culture and heritage, which are traditional yet modern, simple yet classy, and premium yet accessible. Indian clothing brands not only seek the pinnacle of fashion, but also consider sustainable fashion to be their goal. They promote heritage crafts and handlooms to reduce textile waste while emphasizing sustainability and breathability of the clothing.
Several Indian clothing brands in India are making prominent strides towards sustainable fashion and towards the idea of “eco-friendly style”.
Here are 7 leading Indian clothing brands emphasizing their business towards sustainable fashion:
सादा – Saadaa:
This brand is famous for all good reasons, such as sustainable fashion, minimal designs, affordability, and customer engagement. By promoting a D2C model, this brand facilitates consumers’ connection. This Indian clothing brand has a minimal range and design focuses on eco-friendly clothing, made from breathable, natural fabrics like cotton and linen for both men and women. Check their website for more details and an affordable shopping experience.
Tagline: “We make Better Basics for everyone” #RahoSaadaa #PehnoSaadaa
Bestsellers: White Cotton Pants, Airy Linen Wide Leg Pants, Short Kurtis
Sizes Available: XS – 4XL
Price range: ₹800 – ₹2000
Doodlage:
This Indian clothing brand is a sustainable fashion brand that upcycles, recycles industrial wastes, and discarded fabrics into unique, limited-edition accessories, clothing brand which make it a bit expensive. This brand is a perfect example of “eco-friendly clothing India” as it merges innovative designs with sustainable techniques and stands as a strong, sustainable fashion brand.
Tagline: They do not have an explicitly stated tagline, but they believe in “All Things Upcycled.”
What they offer: Upcycled, Recycled, zero waste, Artisanal, Eco Essential, Print with a purpose, Genderless shirts edition.
Sizes Available: XS – 6XL
Price range: ₹1500 – ₹13,600 (depending upon accessories, retailer, and complexity of the garment)
The Navra:
The Navra is a Jaipur-based Indian clothing brand that is a blend of tradition and modernity, where luxury becomes accessible to everyone. Their focus is on Indian sustainable fashion and its heritage, by using fabrics like pure cotton, mulmul, Jacquard Chanderi, organza, kota doria, and chanderi. They have a traditional collection of Kurti’s Ethnic Suits, Co-ord sets, and Anarkalis. The specialty of this brand is that they have everything to offer.
What they offer: Purely traditional outfits.
Sizes Available: XS – 2XL (but can be customised as per choice)
Price range: ₹1000 – ₹4399
Grassroots by Anita Dongre:
Grassroots by Anita Dongre is a sustainable fashion brand with a luxurious side, as it is a blend of traditional Indian craft with contemporary fashion. This Indian clothing brand not only focuses on sustainability, but also provides opportunities to rural artisans, preserving Indian culture and craft, and empowering women.
What they offer: A diverse and huge range of ready-to-wear, blending both western and ethnic styles, dresses, tops, co-ord sets, gowns, kurtis, and jackets. Also, a variety of jewellery and accessories for women.
Sizes Available: XS – 2XL (but can be customised as per choice)
Price range:
Clothing= ₹3500 – ₹29900
Jewellery= ₹2450 – ₹4550
Accessories= ₹5000 – ₹15000
No Nasties:
True to its name, this sustainable fashion brand has focused on 100% organic and vegan clothing since 2011 and is also PETA Certified. They aim at removing the CO2 footprint of each of their product by investing in projects like solar power and reforestation. Every product of this Indian clothing brand removes more CO2 from the air than it creates to make it, ship it, wash it, and wear it.
Tagline: No Nasties. #planetpositive
What they offer: The collection includes versatile and eco-friendly clothing for both men and women, crafted from breathable fabric like cotton and dyed with all herbal ingredients.
Sizes Available: XS – 4XL
Price range: ₹1000 – ₹10,000
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Fabindia:
Fabindia is one of the oldest sustainable fashion brands, known for promoting Indian cultural crafts since 1960. This Indian clothing brand is a connecting bridge between rural artisans and the modern market. This brand not only deals with clothing, but you will also find here accessories, and home decor/ furniture items as well, while preserving the Indian cultural heritage. This brand also keeps in mind the ideology of “eco-friendly clothing India.”
What they offer: Products including apparel for men, women, and children, home decor, home furniture, organic food, and accessories.
Sizes Available: XS – 3XL
Price range: ₹799 – ₹4000
B. Label:
B. Label is an Indian sustainable fashion brand making a mark by utilizing hemp and other natural materials to create clothing and accessories. This Indian clothing brand emphasizes ethical production by supporting women by providing employment and ensuring fair wages are provided. This sustainable fashion brand functions in an eco-friendly manner, which directly supports the ecosystem of the nation and supports plastic-free packaging.
Tagline: “Greener route for Fashion and Living”
What they offer: This Indian clothing brand offers a wide range of clothing for both men and women of all types, Western and Indian. They also offer accessories such as laptop sleeves and cushions.
Sizes Available: XS – 3XL
Price range: For Women= ₹2000 – ₹9090
For Men= ₹3000- ₹16,500
Adheera:
Adheera is a slow fashion brand contributing to sustainable fashion by weaving the art of Shibori and natural dyes into its design. This Indian clothing brand emphasises ethical practice by using organic fabrics, hand stitching, and natural dyes while taking care of its waste through upcycling. Adheera promotes mindful consumption and preserves tradition by making timeless and seasonal garments. It aims to make the brand noteworthy in the sustainable fashion movement.
What they offer: This eco-friendly clothing brand provides handcrafted garments that showcase sustainability and uses plant-based dyes to create minimal waste designs. They offer a wide range of clothing tailored for women, ensuring that every type of outfit is available here.
Sizes Available: XS – 3XL, Free Size, One Size
Price range: ₹2500 but can extend to 20,000 depending on the product.
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Sustainable Fashion: A step towards Eco-friendly India
Sustainable fashion is no longer a niche trend; it has acquired the market globally by reshaping the industries with innovative and eco-friendly materials. As the demand for sustainable clothes is increasing, staying informed about the latest developments and updates is crucial. Therefore, for more updates on lifestyle, do check Shopisthan and make yourself aware of the fashion and latest trends.
